DAY 1: Tuesday May 1st
Network Meeting Center – TechMart Building – Great America Parkway, Santa Clara
- 8:00am– 9:00am / Networking Breakfast and Registration
- 9:00am–9:45am / KEYNOTE by Rebel Brown – Shifting from 20th Century Status Quo to 21st Century Marketing for Tech Companies.
Rebel will discuss the OLD PARADIGM for marketing and why it’s broken, the opportunity for a NEW PARADIGM and the top 5 key shifts in thinking that tech marketers need to make to shift from status quo to strong success…
- 9:45am–10:30am / From Concept to Contender: Tech Marketing in Today’s World
In these crazy times, how does a technology company grow from a start up into a major player in a few short years? There are lot of marketing lessons to be learned, from what’s working and what’s not to attracting partner and end-user attention in this info-saturated world.
Speaker: Gary Orenstein, a Silicon Valley marketer and now VP of Products at Fusion-IO. Gary presents regularly at industry conferences with an eye towards education and entertainment.
- 10:30am – 10:55am / Break
- 11:00am – 11:45am / Marketing To C-Level Customers
Using real life examples, we will demonstrate the power of understanding and aligning motivations and business problems in getting to an order. The salesman has to face a CIO to bring in the order, but he/she cannot do it without the right tools and messaging from marketing.
The presentation focuses on delivering an understanding of the mindset and motivations of C-Level executives and explains how to align their business problems with technology driven solutions.
A live video presentation and discussion hosted by Steve O’Donnell, world-class analyst, consultant and C-level advisor [oh, and also formerly the Global Head of Data Center Operations at British Telecom, one of the largest telecom companies in the world; the Senior Vice President for IT infrastructure for First Data International, the worlds foremost plastic card processor; the IT Director at Cable & Wireless; and throw in a bit of Investment Banking at Deutsche Bank & Lehman Brothers. He estimates he has controlled over $30B of IT budget in his career.]
- 11:45am – 12:30pm / Leveraging Integrated New Media for Content Marketing Success
Learn how to harness the power of social media to rapidly expand brand
identity, lead-generation and content-driven SEO for long-term business
success.
Discussion led by Joe Austin, Vice President of The Ventana Group
- 12:30pm – 1:30pm / Lunch – Provided On-Site
- 1:30pm – 2:15pm – PANEL: Marketing and Media Success Across the Pond
Same marketing message for your US prospects as well as your EMEA prospects? No…think again. Success in the US does not always translate to success in EMEA and this panel will discuss the differences, lessons learned and lets you walk away with ideas on transforming your EMEA marketing plan
Moderator: Rose Ross – marketing, PR guru from UK
Panelists include: Peter Wharton, international marketing expert; Denise Ridolfo, Office of the CTO at NetApp and Executive Board member and EMEA Marketing Chair for SNIA
- 2:15pm – 3:00pm / It’s Not About You Anymore – How to shift from Feeds & Speeds Chest Thumping to Customer Relevant Stories
We no longer control the information about our products. Customers don’t care what we say about ourselves. That’s why we need to shift our messaging focus – to customer relevant stories, education, sharing expertise to help solve problems – focusing on THEM, not our cool Whizbang Widget.
Speaker: Molly Rector, CMO of Spectra. Molly will talk about how she has helped Spectra, a seemingly boring tape company, to unprecedented heights in revenue and name recognition.
- 3:00 – 3:15pm / Break
- 3:15pm – 4:00pm / Mobile Marketing: Push Notifications, In-App Purchases, Mobile Apps – How Can Your Company Take Advantage?
A very hot topic in the marketing world – mobile marketing is quite possibly the biggest technology challenge facing marketers today. We will discuss the latest trends as well as successes and failures when trying to get your message across
Speakers: Damien Zamora, a raising star (meaning: young and smart) in the mobile marketing world, is the Co-Founder and CEO of GoMobile Solutions. Jeremy Shapiro is the CTO for GoMobile and the brains behind their technology for mobile marketing.
- 4:00pm – 5:00pm / All Marketers Communicate, Few Connect! Successful Technology Marketing Needs a Human Touch
In a world of BS, spin and noise, a human touch wins in the marketplace. The key to great marketing results is making a human connection with your prospects and customers. Inundating customers, you know, “people,” with non-human, jargon-laden, data-driven, and company-focused approaches don’t work. No one cares about your technology. Join us as we have fun, perform marketing “crap-endectomies,” cut through marketing clutter, and talk about ways to make your company and offerings more human, approachable, and people-worthy!
Speaker: Kathy Klotz-Guest, CEO of Keeping It Human. Kathy, a veteran marketing exec from high-tech, helps organizations succeed by turning marketing-speak into human-speak.
- 5:00pm – 7:30pm / Networking Cocktail Reception with Appetizers and Carving Station – Network Meeting Center Atrium
DAY 2: Wednesday May 2nd
Network Meeting Center – TechMart Building – Great America Parkway, Santa Clara
- 8:00am – 9:00am / Continental Breakfast
- 9:00am – 10:00am / PANEL: Bridging the Sales and Marketing Divide
We attack a big issue in many companies – how to bridge the gap between Sales and Marketing? Part of it is tools driven = but most of it is culture driven. The underlying theme is that Sales is Marketing’s customer – NOT the enemy.
Moderator: Kathy Klotz-Guest, CEO of Keeping It Human.
Panelists include: Anthony Nygren, VP at EMI Strategic Marketing; Mike Miracle, tech industry veteran of 20+ years, former CMO of SevOne
- 10:00am – 10:45am / Discussion: The Transition of Social Media to Social Business for B2B
One of the biggest questions about B2B social media is if it works for business to business.
Social media is still the great unknown for many businesses – especially because many companies treat it like traditional marketing mediums – using it as a simple megaphone to promote their products and services to a wider audience. As social media proves to have strategic value – it’s popularly being dubbed social business. With a social business approach, companies first ensure they are connected to relevant individuals that matter to their business. Content doesn’t focus on overtly “selling” – it’s about engaging their communities in meaningful conversations and education.
Discussion led by: Susan Thomas, Trainer Communications
Panelists include: Jill Hoffspiegel Asher, Director of Social Media and Public Relations at Appcelerator (former Publisher at Technorati) and Denise Boyer, Sr. Manager of Social Media, Adam Metz, Principal at the social concept
- 10:45am – 11:00am /Break
- 11:00am – 11:45am / Marketing Tools and Apps – Real Life Examples, Real Insight Into The Future
Panel and discussion with some of the leading marketing tool/app providers who will show the audience real examples of success using tools. They will also share their thoughts and insights into where the tool/app industry is going in the next 6-12+ months.
Moderator: Peter Ross, VP Brand Communications at TechTarget
Panelists: Tom Rikert, Dir. Product Management, Wildfire Interactive, Inc. Brad O’Neill, CEO of TechValidate; Victoria Grey, SVP Marketing, Nexsan
- 11:45am–12:30pm / Fireside Rant: An “In Your Face” Look At IT Marketing
Tech marketing – what works, when, and why. Most people simply don’t understand their market, and worse, their actual objective. That makes it impossible to succeed without dumb luck. Steve will show examples of what works, and more importantly, what doesn’t – and why.
Speaker: Steve Duplessie, Founder and Senior Analyst at the Enterprise Strategy Group (ESG). Steve is not afraid to tell it like he sees it, and much of what he sees from tech marketers he doesn’t like.
- 12:30pm – 1:00pm / Final Q & A and Closing Remarks
